Unleash Your Inner ICON!

Reveal the ICON in you with our groundbreaking Icon collection. Made from the finest Modal fabric, our sport briefs, jockstraps, and thongs redefine comfort and fashion, ensuring you stand out as a genuine ICON. This year, we added a new style: the ICON is now also available as a trunk.

The new collection counts 4 new colours: Gunmetal, Harbor Blue, Chili and White.

Become the ICON you were meant to be!

The ICON collection campaign features our gorgeous model Whyan Chen.

Photography by Brandon Matthews